Brand Strategy and Identity:
We began by conducting a thorough analysis of KONU’s existing brand and website. This analysis helped us understand their current brand positioning and identify areas for improvement. We also conducted competitor research to identify industry best practices and benchmark against them.
To develop a new brand concept, we collaborated closely with KONU to understand their target audience, business goals, and desired outcomes. Based on this information, we designed a brand concept that included a new style guide, colour palette, and key brand asset mockups. Through iterative design revisions, we refined the brand concept until the final design was approved.
We created a comprehensive brand style guide PDF document that outlined logo rules, typography, and colours. Additionally, we developed templates for presentations, social media assets, and emails to ensure consistency across all brand touch points.
To begin the website redesign process, we created a sitemap and mockups to outline the website's structure and layout. This allowed us to strategically organise the content and ensure a seamless user experience.
In collaboration with KONU, we defined key performance indicators (KPIs) to measure the success of the redesigned website. These KPIs included metrics such as increased website traffic, improved conversion rates, and enhanced user engagement.
With KONU’s new brand identity in mind, we created a visually appealing and modern design for both desktop and mobile platforms. The design reflected their clean, sophisticated and modern brand aimed to captivate their target audience. We incorporated iterative design revisions to ensure the final design was aligned with KONU’s vision.
To ensure optimal viewing experience across various devices, we implemented a responsive design for the website. This allowed users to easily navigate and interact with the website on desktops, tablets, and mobile devices.
We also implemented a content management system (CMS) to empower KONU with easy website management. This enabled them to update content, add new services, and make changes without requiring technical expertise.
Furthermore, we integrated essential features such as contact forms, social media integration, and search engine optimisation (SEO) best practices. These features helped KONU enhance their online presence and improve their visibility in search engine rankings.
Before launching the website, we conducted thorough cross-browser and cross-device compatibility testing to ensure optimal performance across various platforms.
Since launching the new KONU brand and website, the company has received a wave of positive feedback regarding the new look of their brand, as well as the fresh appearance of their website. The collaboration between We Discover and KONU resulted in a successful brand strategy and website redesign. KONU’s new brand identity resonated with their target audience, and the revamped website showcased their future business goals and growth strategy.
The redesigned website achieved remarkable results, including increased website traffic, improved conversion rates, and enhanced user engagement. The brand's online presence was elevated, and is showing positive signs to a significant boost in brand awareness and customer acquisition.
Overall, the project was a testament to the power of a well-executed brand strategy and website redesign in driving business growth and success.
This case study showcases our expertise in brand strategy, website design, and web development. We are proud to have played a crucial role in helping KONU achieve their business goals and establish a strong online presence in the management consultant industry.
Website link: konuconsulting.com
Partner - KONU Consulting