The project kicked off with stakeholder interviews to obtain further insights into the product offerings, and to better understand the needs, goals and pain points of the target market. By analysing the current platform, we obtained a deep understanding of existing features, as well as new features that were being implemented into an upcoming release.
We managed the recruitment process by creating recruitment guides, as well as coordinating the scheduling of participants. Qualitative research consisted of a round of user interviews to gain a comprehensive understanding of users’ work processes, behaviours and attitudes, and to extract feedback on their property research platform.
Establishing an initial segmentation of user personas allowed us to highlight those more likely to adopt the platform. The research also identified a set of unique features and functionalities that were not currently offered by competitor products.
The research findings were presented to the project team and key stakeholders, providing insights on the appeal of their property research platform among Western Australian agents and valuers. Additionally, feedback and recommendations were given on who Land Services should target if they were to launch their property research platform in WA. Equipped with these research findings, Land Services gained valuable knowledge to enhance their product offering and adjust their roadmap.