Designing for the future internet
Opportunity
We were brought in to create a new parent brand to house their current ventures and products. Their technology suite consists of a framework, white-label wallet software, and NFT technologies. Our job was to align with what this new brand means, why it exists, and then create their visual identity and assets to coincide with another round of investment.
WHAT WE DId
First, we took them through our branding workshops to unpack and align them with their exact goals, value proposition, and points of differentiation. We developed their new brand positioning, logo, style guide, website design and development, presentation deck, and multiple creative assets.
Since the launch of their new brand and website, We Discover has formed a solid partnership with STL and designed a variety of their products, including NFT artwork, social media content, animations, and 3D work for a series of STL products. We have also collaborated on partnership ventures and projects with prominent Web3 and Web2 brands.
Outcome
Their new brand assets have since been deployed across multiple channels, resulting in a new, fresher, and consolidated brand message and identity. Smart Tokens Labs have successfully raised multiple rounds of investments.
Our designs and branding across their multitude of projects have helped push STL as an innovator and at the forefront of Web3 technology and tokenisation. Our designs on products such as Permissionless Perks, Smart Layer, Brand Connector, and Brand Extender have been used by thousands of people, and we continue to innovate with their incredible team.
OUTCOME
Results
$1.9M
AMOUNT RAISED
3X
FUNDING ROUNDS
100+
NFTS DESIGNED
BRENT ANNELLS, CMO
SMART TOKEN LABS / ex uber & facebook