To achieve the project goals, we looked to optimise conversion flows, identify missing information, uplift UX and messaging, as well as help Matific gain a better understanding of the needs and wants of parents. We followed a design framework that allowed us to create a more efficient, user-friendly, and optimized sign-up process.
- The first step was to analyse the current performance by using analytics tools to understand the conversion rate and identify any issues in the user flow. This included analyzing data from the current sign-up flow, tracking and analytics, and any prior research.
- The next step was to conduct a competitor and heuristic assessment to understand the current state of the sign-up process and the competitive landscape. Following this, a usability test was conducted with a small group of parents to gather feedback and identify pain points in the sign-up flow.
- Based on the user research and data gathered, wireframes, flows, and messaging for the new sign-up process were created. This involved simplifying the language and making the process easy to understand. The client had the opportunity to review and provide feedback on these materials.
- A prototype of the new sign-up process was built and tested with a group of users. This helped identify any areas that needed improvement and ensured the design was effective. The design was refined based on the testing results and any necessary changes were made.
- Finally, the deliverables were prepared for handover after client review and feedback.
User personas: A description of your target user groups, including their goals, behaviors, motivations, and pain points.
User journey map: A visual representation of the user's journey through the sign-up process, including key touchpoints and interactions.
Wireframes & interactive prototype: Simple sketches or digital prototypes that illustrate the proposed layout, content and messaging of each step in the sign-up process.
Messaging: Develop messaging throughout the sign-up process that should be clear and concise, avoiding ambiguity or confusion.
Usability test plan: A plan for conducting unmoderated user testing, including the objectives, methodology, and participants.
User testing results: A report on the results of the unmoderated user testing, including findings, recommendations, and areas for improvement.
Final UX design specification: A comprehensive document that outlines the final deliverables for the sign-up flow, including wireframes, user flows, messaging and specifications for each step in the process.
The key to the success of this project was the involvement of users early in the design process and the validation of the designs through testing.
Co-Founder and Director, Matific